For this project our goal was to learn to not just see typography as letters on paper, or on screen, or in a book but to see the "tasty bits" within them and become knowledgable of the personality type can take on and what comes with that.
We explored with seven different fonts collecting six bits from the font we particularly enjoyed. For the final poster we chose one font piece from each page and designed something that was of course visually appealing but also created visual hierarchy. The final design was a 24 x 39 inch poster created on Adobe InDesign.
Tool used: overprinting, digital printing
With the use of cyan, magenta, and yellow each "tasty bit" used in our poster became more identifiable and emphasized. The overprint created secondary colors when the bits of type overlapped creating a visually interesting color dynamic.
While designing I was drawn to the bits of text that had curves, I used a curved bit as my biggest piece, and worked off that creating a "ripple" effect while also achieving visual hierarchy. For this book jacket I used two of.my poster designs in order to span over the whole thing, I used one on the front and spine, and a seperate one on the back.
Although I originally designed this for a 24 x 39 inch poster, it was super interesting and important to see my design being used on so many different things. On this square pillow I decided to focus on a certain part of my design that was overprint heavy and had lots of curves to it.
Creating hierarchy in our designs was a huge goal and part of this project and the hierarchy really comes through when the poster is blown up to this size. The tool of visual hierarchy is huge when you are designing something because it guides the people viewing your work through your design, and organizes your elements with the use of scale, and color.
